1/30/2023 0 Comments Next best action![]() ![]() Marketing efforts are always a numbers game: how many customers will respond to a particular marketing action, how much impact will the marketing action have on those customers who do respond and what ROI will result. The Advantages of Next Best Action Marketing NBAM differs from other marketing approaches in two key respects: (1) it is customer-oriented instead of being product-oriented, and (2) it aims to approach each customer within the context of their unique behaviors, needs and preferences instead of by assuming all customers (or large subsets of a customer base) will respond similarly. Next best action marketing (NBAM) is a customer-centric approach to marketing in which the goal is to address each customer with the marketing treatment most likely to generate the desired result. ![]()
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